Training Materials
GM Web Refresh
In the past fiscal year we received over 23,000 new digital images from vendors, but despite that there are items that we still do not have an image for. Our goal is to have your website match your in-store assortment as much as possible.
To that end, we want to make sure you are aware that a web refresh is always an available option to bulk up your online product assortment. To initiate a web refresh, contact your GM planner and request a Web Refresh. Your planner will review your assortment, select the appropriate categories and indicate the number of products you may choose to support your store's GM business. The web refresh spreadsheet is linked below.
http://quad.fheg.follett.com/genmerch/documentation/WebRequest.xls
It is important that you follow up with your planner and ship out your merchandise as soon as you have approval to make the most efficient use of the process.
FYI: Your store does not get charged for the photography. efollett.com has a budget line to cover this for our store network.
And once you've gotten more product added to your site you'll definitely want to take advantage of your site's cross-selling functionality. Here's a look at what you can do with the cross-sell/up-sell feature on the Product Details Page. Click here to see how.