Linking to Your Bookstore Website

If you are the official store for your campus, over 30% of your eCommerce traffic comes from your campus EDU site!

Want to Drive More Online Revenue for Your Store? Follow These Few Easy Steps Below.

  • Go to site categories to be sure the campus store links are in various categories
  • Ensure your web links are in all relevant locations on the .edu site (Academic Programs, Student Services...)

Does The "SEARCH" Field on the .EDU Site Point To Our Campus Store URL For Typical Searches?

  • In the EDU Site Search Bar - Type in: bookstore, book store, campus store, textbooks, course materials, books, clothing..What results do you get?
  • You should get the campus store as a top search result all on the edu sites for these search terms.
  • If not, escalate to campus IT. Give them the above search terms and ask that the efollett store URL be first in the search results)

If you haven't already, please work with your campus IT contact to add links to the new bookstore website on your edu site. This document contains additional information to provide to your campus IT contact.

If you send the above link to your campus contact, please be sure to include this video as well.



Technical questions about your website?
Contact the Product Support Center (PSC) by Phone: (800) 872-9243 or e-mail. If you do not know your store number, please include your store and school name in the subject line.